Privacy and Data Protection Policy ("Privacy Policy")

This Privacy Policy outlines how AyushVeda Wellness Pvt. Ltd. (“Libidex”, “we”, “us”, or “our”) collects, uses, discloses, or processes personal data of our customers when you use our website at www.libidex.in (“Website”) or the Libidex-promo mobile application (“App”), in compliance with India’s Digital Personal Data Protection Act, 2023 (“DPDPA”). This policy applies to personal data in our possession or under our control, including data managed by third-party organizations we engage to collect, use, disclose, or process personal data for our purposes.

If you do not agree with this Privacy Policy or our Terms and Conditions, please refrain from using our Website or App. Your continued use of these platforms signifies your acknowledgment and acceptance of this Privacy Policy.

PERSONAL DATA

1. In this Privacy Policy:

“customer” refers to an individual who (a) has contacted us through any means (e.g., via the Website or App) regarding Libidex capsules or related services, or (b) has entered or may enter into a contract with us for the purchase of our products or services.

“personal data” refers to any data, whether accurate or not, that can identify a customer, either (a) directly from that data or (b) in combination with other information we have or are likely to access.

2. Depending on your interaction with us, we may collect personal data such as:

Your name, Aadhaar number (where permitted by law), residential address, email address, phone number, gender, and date of birth;

Wellness-related information you voluntarily provide (e.g., preferences or concerns about sexual health);

Payment information (e.g., UPI ID, debit/credit card details, or bank account information for transactions);

Device and browser information (e.g., IP address, browser type, or device model);

Geographical location (e.g., for delivery purposes across India);

Other data you input into the Website or App, such as feedback or inquiries about Libidex-promo capsule benefits or Libidex-promo capsule uses in hindi.

3. Terms used in this Privacy Policy align with definitions in the DPDPA, where applicable.

COLLECTION, USE, AND DISCLOSURE OF PERSONAL DATA

4. We collect personal data only when:

It is voluntarily provided by you or an authorized representative (e.g., a family member ordering Libidex-promo capsules on your behalf) for purposes outlined in this Privacy Policy, or

Collection and use without consent are permitted or required by the DPDPA or other Indian laws.

We will seek your consent before collecting additional personal data or using it for purposes not previously notified, except where permitted by law.

5. We may collect and use your personal data for purposes including:

Fulfilling orders for Libidex-promo capsules, including processing purchases and arranging discreet delivery across India, from urban centers like Bengaluru to rural areas like Uttar Pradesh;

Verifying your identity for secure transactions;

Responding to inquiries, feedback, or complaints about Libidex-promo capsule price in India or usage;

Managing your customer relationship with us;

Processing payments through RBI-compliant gateways, including UPI, popular among Indian users;

Enhancing our services through anonymized analytics (e.g., tracking demand for Libidex-promo ayurvedic capsules in cities like Chennai);

Sending updates about order status or product features via WhatsApp or email, aligning with India’s preferred communication channels;

Providing wellness tips tailored to Indian lifestyles, such as supporting vitality during festive seasons like Diwali;

Complying with Indian laws, regulations, or government inquiries;

Sharing data with trusted third parties (e.g., logistics providers for delivery) under strict confidentiality agreements;

Other purposes directly related to your interaction with Libidex-promo, such as addressing Libidex-promo capsule ke fayde in hindi queries.

We may contact you via email, WhatsApp, or phone for these purposes, using contact details you or your authorized representative provide.

5A. We may collect, use, or disclose personal data without consent under the DPDPA’s “legitimate interests” clause to detect or prevent fraud or misuse of our services, sharing only with relevant parties like payment processors.

6. As you use our Website or App, we may passively collect:

Site Activity: Actions like searches for Libidex-promo capsule benefits or browsing product pages;

Device Information: Anonymous data like IP address, browser type, or device model to optimize user experience;

Cookies: Session and persistent cookies to enhance navigation, personalize content, and protect your account. You can disable cookies in your browser, but this may limit functionality, such as staying logged in;

Location Data: GPS-based location (with consent) to facilitate delivery to your area, whether in Kolkata or rural Punjab;

Analytics: We use tools like Google Analytics to track Website usage (e.g., page visits) without identifying you personally, per Google’s Privacy Policy and Terms of Use.

7. We may disclose your personal data to:

Our affiliates or partners for order fulfillment;

Third-party service providers (e.g., delivery partners or payment gateways) bound by confidentiality agreements;

Government or regulatory authorities as required by Indian law;

Entities in case of a merger, acquisition, or asset transfer, ensuring data protection;

Other parties you authorize or for purposes like fraud prevention, with minimal data shared.

8. These purposes may apply even after your relationship with us ends, for a reasonable period to meet legal or business needs.

9. This Privacy Policy covers data collected via our Website, App, email, WhatsApp, or other electronic communications. It does not apply to third-party sites linked from our platforms. We encourage you to review their privacy policies.

WITHDRAWING YOUR CONSENT

10. Your consent for data collection, use, or disclosure remains valid until withdrawn in writing. To withdraw consent, email our Data Protection Officer at the contact below.

11. We will process withdrawal requests within 10 business days, notifying you of any consequences, such as inability to process future Libidex-promo capsule orders. Complex requests may take longer, and we’ll inform you accordingly.

12. Withdrawing consent may prevent us from providing services, like delivering Libidex-promo capsules. You can reinstate consent in writing if desired.

13. Withdrawal does not affect our right to retain or use data where permitted by the DPDPA or require deletion of previously collected data, subject to retention policies below.

ACCESS TO AND CORRECTION OF PERSONAL DATA

14. To request access to or correction of your personal data, email our Data Protection Officer with your details, the data requested, and the relevant time period.

15. A reasonable fee may apply for access requests, which we’ll communicate upfront.

16. We aim to respond within 14 business days, or notify you within 30 days if more time is needed. If we cannot fulfill your request, we’ll explain why, unless exempted by the DPDPA.

PROTECTION OF PERSONAL DATA

17. We use robust measures like encryption, secure servers, and need-to-know access to protect your data from unauthorized use, disclosure, or loss, aligning with India’s data security standards.

18. While we strive for maximum security, no online transmission or storage is 100% secure. We continuously enhance our safeguards to protect your information.

ACCURACY OF PERSONAL DATA

19. We rely on the accuracy of data you or your authorized representative provide. To keep your data current, notify us of changes via email to our Data Protection Officer.

RETENTION OF PERSONAL DATA

20. You may delete certain records (e.g., order history) via the App’s “History” > “Delete” feature. Deleted data may remain in backup systems per retention policies below.

21. We retain personal data only as long as necessary for its intended purpose or as required by Indian laws, such as tax or consumer protection regulations.

22. We cease retention or anonymize data when it no longer serves its purpose and is not needed for legal or business reasons.

TRANSFERS OF PERSONAL DATA OUTSIDE OF INDIA

23. We typically do not transfer data outside India. If required, we ensure compliance with DPDPA standards, providing equivalent protection through contractual safeguards.

DATA PROTECTION

For inquiries, feedback, or requests regarding our data protection policies, contact:

Data Protection Officer

Email: [email protected]

Phone: +91 44 2262 7788

Address: AyushVeda Wellness Pvt. Ltd., Unit 12B, SDF-II, MEPZ-SEZ, Tambaram, Chennai, Tamil Nadu 600045, India

EFFECT OF PRIVACY POLICY AND CHANGES TO PRIVACY POLICY

This Privacy Policy complements other notices or consent clauses related to data collection and use by Libidex-promo.

We may update this Privacy Policy without prior notice. Check the “Last updated” date to note changes. Your continued use of our services indicates acceptance of updates.

Effective date: 19 May 2025

Last updated: 19 May 2025